Begin
Cause.
Cause is a quiet place to say what matters. Aura, our gentle guide, walks with you one small step at a time — until the words find you, and the person you love hears them.
Everything stays safe forever with Cause. Nothing is lost when you lose a device.Choose to download your own copy any time — or leave it kept safely with us, always.
"There are things I want to say before this line is gone."
— every Cause begins here
It's easier to tell you what Cause isn't than to tell you what Cause is.
—Cause is not a social media platform.
—Cause is not a doom-scrolling black hole.
—Cause is not for likes, followers, or algorithms.
—Cause is not something you have to keep up with.
—Cause is not going anywhere. It'll wait for you.
Cause is the quiet place, when everything else is noise.
Every Cause holds a connection where the direct path is hard, or gone.
Cause exists for the conversations that don't fit anywhere else — the ones held across illness, distance, estrangement, privilege, or bars. Each Cause is a private line between two people who need one.
The final conversation
"Say the thing while there's still time."
A son — his dying father
The reaching back
"I'm here, if you ever want to hear me."
An estranged parent — the daughter they lost touch with
The privileged line
"A record, held under privilege, off any single device."
A lawyer — their client
The permitted call
"The words that couldn't be said through glass."
An inmate — their approved contact
Wherever the direct line is broken, blocked, or too heavy to hold — Cause is the line.
Say it slowly.
Aura asks small questions so the right words rise. No pressure, no template.
Send it privately.
One link. One person. No app to download, no password to remember.
Keep it forever.
Every reply weaves into your family's Cause Web — a living memory book.
A Cause can be a 1-on-1 private place to say the unsaid — or a public space to share the connections you choose, with who you choose.
No one else. You have the power. You decide. The Cause is yours.
When you choose to make a Cause public, you're not giving anything up — you're giving another family permission to find Cause when they need it most. That's how the web grows: one act of chosen openness at a time.
5 families have chosen to share so far.
"public test"
"For every dad we couldn't reach in time"
"To the daughter I havent met yet"
"Say it before its too late"
"Public but not for ads"
Cause on your home screen.
Cause installs as a proper app on iPhone, iPad, and Android — no App Store queue, no updates to chase. Open it like Facebook, WhatsApp, or your bank app. Feels native. Works offline for reading Causes you've already opened.
- • iPhone / iPad: Safari → Share → Add to Home Screen
- • Android: Chrome will prompt Install app automatically, or Menu → Install
- • Desktop: Chrome address bar → install icon on the right
Native App Store + Google Play editions arriving with Aura Home / Aura Me v2 on be-cause.life.
This is how Cause appears on your home screen once installed.
Connection before conversation.
Cause is a quiet place to say what matters — with a little help from Aura, our gentle guide. Record a video, voice note, or a few words. Send it to someone you love. Their reply weaves into your family's Cause Web.
How Cause works.
One — start a Cause. Aura will walk you through it, one small step at a time. Two — send a private link to the person it's meant for. Three — they open it on any device and record their reply. Every reply becomes part of your family's living memory.
Install Cause on this device
Get the Cause app on your home screen for one-tap access.
A quiet cookie keeps you signed in.details